3 steps to building an SEO-friendly site structure
Article Highlights: Step 1: Start with keyword research via free tools and private data sources Step 2: Group your keywords into tightly themed groups Step 3: Map your keyword groups onto your information architecture When you’re launching a new website, it can be tempting to just get it out there and worry about search engine … Read more
Wordstream – beginning (again)
If it isn’t already well-known that I love Wordstream, I love this program. I’m about to sign up this new company and it’s an incredibly easy pitch. There’s a ton of money going out the door to traditional agencies when they could be getting that complete benefit by spending a pittance of that amount to … Read more
The Long Tail of Google AdWords and finally, the solution.
Before I even talk about the solution, I’ll fill you in on the problem: It’s hard accurately managing the long tail keywords within a Google Adwords campaign. First, you have to find the weird, out there, way too specific keywords that people use to find your website. There can be thousands of them. From there, … Read more
