iPad and Apple’s Email strategy
Apple’s email strategy. In a time when vendors have the tools to personalize the email experience, Apple stays with outdated corporate mass communication strategies.
3 steps to building an SEO-friendly site structure
Article Highlights: Step 1: Start with keyword research via free tools and private data sources Step 2: Group your keywords into tightly themed groups Step 3: Map your keyword groups onto your information architecture When you’re launching a new website, it can be tempting to just get it out there and worry about search engine … Read more
Thoughts on Music Industry Components
This entry came about as I tried to think of something useful for the music industry. You hear of new companies entering the industry all the time: SonicBids, Reverbnation, etc. Are they really all that useful, or just a fleeting waste of venture capital? If, for instance, you focused on a group of industry components … Read more
